Designing with Purpose

I integrate design execution, cognitive science, and business strategy to design products that scale and deliver impact. My philosophy is rooted in behavioral science and shaped by emergent tech such as AI and mixed reality.

I’ve led design and front-end development projects for Fortune 500 enterprises and global clients such as HP, Kodak, GE, and Saris, as well as lean startups such as Ascend Hiring and Kodely, with outcomes ranging from revenue growth to user adoption in the hundreds of thousands.

With a Cognitive Science foundation at the Rutgers Honors College, I am pursuing a Master’s in Integrated Product Design at the University of Pennsylvania. The program uniquely combines Penn Engineering, Design, and Wharton to further my skills crafting human-centric designs that integrate behavioral insight and business strategy.

My Design Process

How I collaborate with teams given my design, engineering, and business background:
search

Thoroughly Research

Explore problem spaces using cognitive science methods, paired with market analysis to uncover real user and business needs

diversity_1

Iteratively Design

Iterate prototypes with feedback to create solutions that balance user experience, engineering feasability, and stakeholder goals

grade

Impactfully Ship

Translate prototypes into products that scale, leveraging Wharton’s business strategy frameworks to deliver meaningful outcomes for people and markets

sync
sync

My Tech Stack

I'm a full-stack designer who brings products to life, 0-1.
Research & Strategize
For understanding needs & aligning teams
Design & Prototype
For wireframing & prototyping
Generative AI & Ideation
For ideation
Code & Development
For shipping & collaborating

Inspired by Life

Beyond design, I'm a runner turned lifter, an aspiring polyglot, and an optimistic ecofuturist. I find inspiration in art, architecture, and the outdoors.