Designing with Purpose

I integrate design execution, cognitive science, and business strategy to design products that scale and deliver impact. My philosophy is rooted in behavioral science and shaped by emergent tech such as AI and mixed reality.

I’ve led design and front-end development projects for Fortune 500 enterprises and global clients such as HP, Kodak, GE, and Saris, as well as lean startups such as Ascend Hiring and Kodely, with outcomes ranging from revenue growth to user adoption in the hundreds of thousands.

With a Cognitive Science foundation at the Rutgers Honors College, I am pursuing a Master’s in Integrated Product Design at the University of Pennsylvania. The program uniquely combines Penn Engineering, Design, and Wharton to further my skills crafting human-centric designs that integrate behavioral insight and business strategy.

My Design Process

How I collaborate with teams to create products given my design, engineering, and business background:
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Analyze Research

Explore problem spaces using cognitive science methods, paired with market analysis to uncover real user and business needs

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Execute Design

Iterate prototypes with feedback to create solutions that balance user experience, engineering feasability, and stakeholder goals

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Deliver Impact

Translate prototypes into products that scale, leveraging Wharton’s business strategy frameworks to deliver meaningful outcomes for people and markets

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My Tech Stack

I'm a full-stack designer who brings products to life, 0-1.
Research & Strategize
For analytics, understanding user needs, and aligning teams
Design & Prototype
For wireframing, prototyping, and data visualizing
Generative AI & Ideation
These tools are constantly changing, and great for ideating
Code & Development
For shipping products and collaborating with developers

Experience

UI/UX Designer • Ascend Hiring
Mar 2024–Present
UX Designer • C+A Global
Jul 2022–Dec 2024
Content Designer • Kodely
Dec 2021–Apr 2022
Co-Founder & Industry Director • Creative X
Apr 2020–May 2022
UX Design Intern • Aviyel
Jul 2021–Aug 2021
UX Research Intern • Thomas A. Edison Papers
May 2020–Aug 2020
Editorial Design Assistant • The Daily Targum
Oct 2019–Dec 2019
Brand Design Intern • Nutrivide
Jul 2019–Sep 2019

Honors & Certifications

Microsoft Essentials in Generative AI​ Certification
May 2024
​Webflow Partner Certification
May 2024
​CreateRU Judge & Mentor
Mar 2023, 2024
Foundations of Humane Technology​ Certification
Aug 2023
IBM Enterprise Design Thinking Certification
Jul 2023
UHaccs Hackathon Judge​
Mar 2022
Rutgers IDEA Innovation Grant Winner​
Nov 2021
Princeton Rehack Winner ​- Best Figma Use​
Nov 2020
UX Design Masterclass Certification
May 2020

Inspired by Life

Beyond design, I'm a runner turned lifter, an aspiring polyglot, and an optimistic ecofuturist. I find inspiration in art, architecture, and the outdoors.